WHY ACCOUNT-BASED MARKETING(ABM)?
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Traditional Strategy
- Broad audience segmentation
- Focus on generating leads in mass
- Limited personalization, often one-size-fits-all
- Marketing and sales often work independently
- Metrics like impressions, clicks, and leads generated
- Challenging to attribute ROI directly to marketing efforts
- Suitable for reaching a wide audience
- Shorter campaign durations, quick turnaround
- Relies on traditional marketing automation tools
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Our ABM Strategy
- Highly targeted, focused on key accounts
- Targeted approach focusing on quality over quantity
- Highly personalized content and interactions
- Close alignment between marketing and sales teams
- Metrics focused on engagement, pipeline velocity, and revenue generated
- Easier to measure ROI as efforts are directly tied to targeted accounts
- Typically used for smaller, high-value target accounts
- Longer campaign durations, nurturing relationships over time
- Utilizes specialized technologies for account-level targeting and personalization
Can ABM convert high-value accounts?
- Targeted Focus
- Personalization
- Relationship Building
- Alignment with Sales
- Higher Conversion Rates
- Increased ROI
- Competitive Advantage
Contact form
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Pricing:
Custom ABM pricing starting from only $2999/mo.